For sale: survey data on millions of high school students

Source: Natasha Singer - N.Y. Times (Paid Registration)

Through their schools, many students in the audience had taken a college-planning questionnaire, called MyCollegeOptions. Others had taken surveys that came with the SAT or the PSAT, tests administered by the College Board. In filling out those surveys, the teenagers ended up signing away personal details that were later sold and shared with the future scientists event.

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